What's this about?

Words matter. On a website they are your primary means of expression. That's assuming the design of your website hasn't made you look like an amateur, or an idiot, or hasn't gratutitiously annoyed your user to distraction.

Assuming all that it true (and disappointly, it's a big assumption), then it's the words.

Too many people assume that writing for your website is a sub-set of project documentation.

Too many assume that simple clear business English is enough.

Ture: clear English is better than unclear English.

But if you want to persuade to do something, like give you their money, then you need to do more:

Copywriting

ClickZ Writing Online
ClickZ's copywriting column.
Nick Usborne
Writer of Net Words and the Excess Voice newsletter for copywriters.

Blogging

Weblog | Wiki entry
The history and structure of weblogs.
NUblog
eZine for Blogging
MicroContentNews.com
Excellent blog about online content.
Why web journals suck
Having a pop at some of the less success blogs.

Technical Writing

Intranet Journal
Lots of advice about how to pad that beautifully architected Intranet with actual useful content, and then manage it.
Intranet-Extranet Research Center
Further good mish-mash of Intranet news and resources.

Hypertext Writing

Kairos: A Journal of Writing in Webbed Environments
Excellent journal intersecting writing, education and technology
Hypertext Kitchen
A great place to cook up a load of hypertext (sorry ... its getting late).
Eastgate
Hypertext writing tools and publishing.

Writing Guides

A Handbook of Rhetorical Devices
Good guide to all the rhetorical forms, from alliteration to zeugma.
Glossary of Literary and Rhetorical Terms
Good guide to writing genres and styles.
The Tongue Untied
An excellent elearning course on grammar. Dip into it as you need, and learn not, to write like Yoda, no?
Common Errors in English
Know your practice from your practise, your premier from your premiere.

Writing Tools

Dictionary.com
Good dictionary, though sometimes, when you can't spell something, having a go in Google produces better results.
Hyper Dictionary
Another good dictionary - here everything in the definition is a hypertext link.
RoboHelp
Most popular serious Help (hypertext) writing tool.
Free Help Authoring Tools
Collection of free utilities to help build HTML Help (Hypertext) pages. Some need the Microsoft Help Compiler (see next entry).
Microsoft HTML Help 1.4 SDK
Software Development Kit for building HTML Help.

Journals (as examples of Writing Styles)

The Memeory Hole
How to write to informed netizens: a fearless investigative journalism site.
Barbelith Underground
How to write to the counter-culture: a community built experimental "thingy" - you know what the web is like for this sort of thing. Bags of interesting stuff, and apparently UK based.
FirstMonday
How to write to the egg-heads: a peer reviewed accessible academic journal on Internet related issues. Often fascinating.
Wired
How to write to the informed metrosexual: technology news and how it impacts on culture in its widest sense.
ZDNet UK
How to write to the geek: technology news in its much more narrorer sense.
New Woman
How to write to women: lifestyle, health & beauty, celebrities, horoscopes.
BBC Teens
How to write to teenagers: yes, scary, that the Beeb knows how to write to teenagers … or does it?
The Sun
How to write to the common man. 'nuff said, mate.
The Guardian
How to write to the educated person, in a socially concerned and responsive way, allowing for diversity and promoting inclusiveness.